John Lewis & Partners — Rebrand
Lead UI Designer
2018
Background
The John Lewis Partnership had collaborated with Pentagram on developing new unified brand identities. I was hired by John Lewis to redesign their website, incorporating the new brand.
Disciplines
Branding
Visual Design
Prototyping
User Testing
Website
Approach
Responsible for UI design across the website global navigation and key parts of the buying journey, I quickly identified where simple, timesaving updates could be used and where there were opportunities for optimisation and improvement.
I contributed to the creation of the online style guide by designing reusable components and patterns to ensure consistency and scalability across the platform, balancing brand expression with usability and findability.
Result
Through close collaboration with engineers and other designers, we created a new online style guide and successfully launched a fresh, contemporary site and native apps in time for the big brand reveal two months later.
As featured on Design Week and It’s Nice That
“Malin was fantastic to work with. Her attention to detail and commitment to pixel perfect design ensured that we kept our brand shining through even during complex site and feature changes. During her time at John Lewis she was integral to our re-brand and subsequent high value feature development.”
— Daniel Franks, Product Owner, John Lewis & Partners