Sky Q — Product launch
Head of Design, Online Sales / Art Director
2016
Background
Sky was introducing Sky Q, a brand new multimedia platform to sell alongside existing Sky+. This was the company’s biggest, most ambitious and anticipated home entertainment technology launch in the UK up to that point.
Working closely with Marketing, Technology and several external agencies, I led and art directed the design of the online promotion and sales site, ensuring this high profile project was delivered on brand and on time.
Disciplines
Brand strategy
Art Direction
User Experience
Visual Design
Approach
We created a new set of interactive product pages to inform and excite customers about Sky Q and all its features. This included a new configurable product selection page, making it easy for customers to choose between TV, Broadband and Talk options. We also weaved Sky Q messaging in to the existing sales journey and navigation. All pages were fully personalised with relevant information for each user segment.
Result
After a lot of hard work with continuously changing requirements and goal posts, we successfully launched Sky Q in two stages. Phase one to stimulate excitement and allowing customers to pre-register, and phase two revealing the full product, letting customers buy and upgrade. I subsequently redesigned the Bundles pages resulting in a 24% sales increase. Over the next two years 2.5 million Sky Q boxes were sold.
“One of the best customer experiences ever delivered at Sky”
— Stephen van Rooyen, CEO, Sky UK & Ireland